Alloa Athletic is proudly showing our support for the UNITED: Football in the Community campaign celebrating the vital work of football clubs and community trusts supporting communities across the Scottish game.
The SPFL, SWPL and SPFL Trust have today launched their latest UNITED content series, which showcases how clubs and associated community trusts (ATCs) have become increasingly important within their local areas, delivering programmes that support people’s health, wellbeing, social connection, education and inclusion, while helping to strengthen communities nationwide.
At Alloa Athletic, we have worked closely with Wasp Community Club for many years to support a wide range of programmes in the local community, first and foremost with our youth age group football teams, the Hive Youth Club, Festive Friends, partnerships with Street Soccer Scotland, Walking Football, Football Fans in Training and heritage wellbeing sessions delivered through the Alloa Athletic Museum in collaboration with Football Memories Scotland .
Martin Ross Chairman
“We’re proud to support the UNITED: Football in the Community campaign because it reflects exactly what we’re working hard to build at Alloa Athletic — a club that’s truly at the heart of its community.
“Strengthening connections between the club, our supporters and the wider town is a huge priority for us, and programmes delivered alongside Wasp Community Club, including initiatives like The Hive, are playing a big role in bringing people together and making the club a focal point locally again. It’s fantastic to see work like this recognised on a national stage.”
“We see first-hand the impact of these programmes, and it’s fantastic that projects like these are being recognised across Scotland.”
There are currently 46 associated community trusts working across the SPFL and SWPL network. Together, they employ more than 800 staff and are supported by 1,450 volunteers who gave their time throughout the 2024–25 season.
The UNITED: Football in the Community series will highlight inspiring examples of this work from across the country, including programmes supporting people with disabilities, creating opportunities for women and girls, delivering employability initiatives and tackling some of Scotland’s most pressing social challenges.
Nicky Reid, Chief Executive of the SPFL Trust, said:
“The impact delivered by associated community trusts across Scotland is extraordinary. Football plays a vital role in tackling some of our country’s great challenges, with our trusts and clubs helping to promote health, wellbeing and inclusion. UNITED gives us the chance to celebrate the incredible people and partnerships behind that amazing work.”
Neil Doncaster, SPFL Group Chief Executive, said:
“Football clubs are at the heart of communities across Scotland, and the work delivered by clubs and their associated trusts changes lives every day. From improving health and wellbeing to creating opportunities in education and inclusion, their impact reaches far beyond the pitch.”
Fiona McIntyre, SWPL Managing Director, said:
“Across the SWPL, clubs and their community foundations are creating opportunities for women and girls as well as strengthening local connections. This is something that we are extremely proud of. UNITED: Football in the Community highlights how football inspires and makes a meaningful difference in communities across Scotland.”
Throughout this week, clubs and trusts across the country will share stories as part of the UNITED series, highlighting the people and partnerships driving positive change in communities across Scotland.
Supporters can follow the campaign on SPFL, SWPL and SPFL Trust social channels to watch the latest features and learn more about the work making a difference both on and off the pitch.
