Alloa Athletic Football Club is proud to unveil the brand-new home kit for our Women’s team ahead of the 2025/26 season – and we are delighted to confirm that Affinity Sterling Mills will once again be front and centre as our principal sponsor.

The renewed partnership with Affinity Sterling Mills marks the second consecutive year of support from the local shopping centre, which has continued to champion the growth and development of women’s football in Alloa.

Women’s Team Manager Allan Milne shared his appreciation for the ongoing support:

“Delighted that Affinity Sterling Mills are back on board again showing their support. It’s fantastic that the club have such a prestigious shopping centre, in the heart of Alloa, sponsoring the team and helping grow the women’s game.

It allows us to help build professionalism and culture for the players that is as close to SWPL 1 and 2 as we can.”

Nicola Martin, Centre Manager at Affinity Sterling Mills, echoed the enthusiasm:

“We are proud to continue our partnership with Alloa Athletic Women’s Team for a second year! Their hard work, team spirit and commitment to the game make them a real inspiration. It means a lot to us to be part of their journey and to help grow women’s football right here in our community.”

With support from key local partners like Affinity Sterling Mills, Alloa Athletic Women are striving to build a sustainable, competitive, and professional football environment for Women’s football to thrive.

The new kit will be debuted at the first competitive game for the team on Sunday, August 10 (2pm KO), against Cumbernauld United at Guys Meadows in the League Cup.